With social media influencer marketing still developing, ​​the lack of standardized measurement across platforms is challenging for communication strategists.

The public’s confidence in newspaper and television news has reached an all-time low, according to a June Gallup poll.

Words carry meaning and may be charged with a sensitive history. “Language, Please,” a new resource from Vox Media, was developed to help newsrooms and writers make word choices that won’t alienate readers.

Broaden your knowledge and gain skills by learning from some of the world’s most elite scientists — all for free and on your own time.

Google launched its new measurement tool, Google Analytics 4 (GA4), and it may be worth researching for yourself.

Summer means grilling, swimming, and your kids at home complaining every ten minutes that they’re bored. Fortunately, Governor Ned Lamont announced that the Connecticut Summer at the Museum program is back this year. Connecticut children receive free admission to more than 130 museums across the state from July 1 through Sept. 5. 

It’s quality over quantity when pitching media outlets if you want to drive action on your website. That’s what Onclusive, a media analytics company, found in its new report that analyzed 120,000 earned media articles published on B2B and B2C sites last year.

The Connecticut Office of Tourism launched a new summer campaign that portrays a youthful and holistic view of Connecticut’s vibrant culture.

Despite the prevalence of influenza vaccines, the flu causes about 36,000 deaths each year in the United States. Older Americans are hit the hardest; people over 65 comprise about 90 percent of the casualties.

A new law in Connecticut will create opportunities for advertisers now that student-athletes are allowed to use their school’s names, logos, and other defining insignia in endorsement contracts.