Google launched its new measurement tool, Google Analytics 4 (GA4), and it may be worth researching for yourself.
GA4 is a way to collect data and track user behavior on your digital properties. The program replaced Universal Analytics (UA) on July 1, and there are three key differences between them.
GA4 tracks users better when they return to your site. UA viewed each visit to your site as a new session, while GA4 goes beyond that by recording the actions of a user who returns multiple times. This gives a more holistic view of how people are interacting with you over time.
The reporting process is streamlined and cleaner in GA4. You have more customization over how your data is presented in a report, and it’s simpler to find specific information.
GA4 allows you to mix data from your apps and website to consolidate the information and track a user among the streams. This gives you a better sense of your users’ actions across devices.
Using data to find actionable insights has become even more powerful with GA4, and it’s easier than ever to discover relevant information.