A new law in Connecticut will create opportunities for advertisers now that student-athletes are allowed to use their school’s names, logos, and other defining insignia in endorsement contracts.
The change updates the groundbreaking law Governor Ned Lamont signed last year that permits student-athletes to receive money from the use of their name, image, and likeness – commonly known as NIL. That law, however, prohibited student-athletes from using their school’s logos and other insignia as part of the deals, which many argued restricted them from obtaining endorsements.
Advertisers working with these athletes will now be able to enhance the endorsement by also showcasing the power of the school’s brand. However, the use of any logo or insignia will still need to be approved by the student-athlete’s school.
The bill’s legislative sponsor, state Senator Derek Slap, says the new law will benefit not only student-athletes, but will make the state more competitive.
“The NCAA makes billions while our student-athletes, most of whom never go on to play professional sports, are left out. Last year’s bill changed that paradigm in Connecticut and I’m pleased we were able to build on that this year – ensuring we remain competitive with other states,” Slap said.
The law takes effect July 1, 2022.