The Connecticut Office of Tourism launched a new summer campaign that portrays a youthful and holistic view of Connecticut’s vibrant culture.
The “Find Your Vibe” campaign is taking a new approach to highlighting tourist attractions, hotels, restaurants, and outdoor offerings. As part of the refresh, the Office of Tourism is also debuting a new look for www.CTvisit.com — the first major update to the state’s official tourism website in years.
The $3 million campaign is running from May through Labor Day. It features an integrated mix of media, which includes out-of-home and digital video to reach more people in new areas across the country and internationally. Several high-profile tactics will be implemented for the first time, including:
Inflight video on JetBlue for the entire summer on targeted flights, including all those into New York City, Boston, Connecticut, and in/out of Florida, as well as all domestic flights (50 states, Caribbean, and Canada) on American Airlines in August.
Takeover of the large digital billboards in the new Moynihan Train Hall in Penn Station in New York City.
High-impact transportation placements targeting the Hamptons, NYC Pride, and The Governors Ball.
“We are thrilled to unveil the new summer tourism campaign and CT Visit website, incorporating a new look, feel and energy,” says Noelle Stevenson, director of the Connecticut Office of Tourism. “The campaign and website showcase Connecticut’s tourism assets from a vibrant, edgier and inclusive angle, reflecting our various lifestyles and communities, attractions to adrenaline-pumping activities, unique places to stay to culinary experiences, cultural hotspots to LGBTQ+ celebrations, multicultural festivals to gaming, and so much more.”
You can participate in the campaign on social media using #CTvibe.