Measuring the reach of your message once meant tracking the earned media you received.
In July, the online news site Semafor published a report on the transformation of Kamala Harris’s media strategy. The article chronicled the Harris/news media relationship from her days as a statewide office-holder in California, to her early days as vice president, to present day, where as of this writing, she is enjoying a news media honeymoon that might last beyond the scheduled August Democratic convention.