Measuring the reach of your message once meant tracking the earned media you received.
While the news media is still a major player in communication efforts, digital tools and platforms have created numerous avenues to reach your audience. As a result, it’s important to measure the effectiveness of communication in different formats.
As a result, communication strategists must decide where to put their resources and know how to properly gauge their campaigns. Greater Connecticut PRSA is addressing this topic with a workshop on Thursday, May 19, from 12:00 p.m. to 1:00 p.m.
The chapter’s website says, “If you've ever wondered how to measure social media, public relations, media relations, and your other programs, join us on May 19 to learn from ‘“the queen of measurement,’” Katie Delahaye Paine, author of Measure What Matters, Measuring the Networked Nonprofit and Measuring Relationships. You'll discover the tools, tips and techniques to prove the effectiveness of your social media and public relations programs and how to set measurable objectives.”