To continue fueling tourism and the state’s economic recovery from the Covid-19 pandemic, the Connecticut Office of Tourism has launched a new fall marketing campaign called “Full Color Connecticut.”
“Full Color Connecticut celebrates our state’s natural beauty and the diverse businesses, outdoor activities, and agricultural offerings that make it a truly spectacular fall destination,” says Gov. Ned Lamont.
The governor emphasizes that Connecticut’s tourism industry will play a crucial role in rebuilding the state’s economy. “This campaign is just the latest way we’re helping to do that and encourage everyone to get out and safely support local tourism businesses.”
According to a press release from the governor’s office, “The $1.4 million campaign is nearly triple the amount typically invested in Connecticut’s fall marketing program. The expanded budget will allow the campaign to reach about 33% of its target audience market in Connecticut, New York, Massachusetts, and Rhode Island – compared to 10% in recent years – as well as expand into other geographical markets, including Philadelphia.”
The campaign will run from Sept. 7 through Nov. 20, 2021. It utilizes a mix of integrated marketing tactics to reach potential visitors in both English and Spanish. Some examples include:
A new television campaign that will run in-state, as well as on streaming television in nearby states
Out-of-home advertising in the form of traditional and digital billboards
Robust social media campaigns across Facebook, Instagram, Pinterest, TikTok and Snapchat
Paid search marketing and content seeding
New content on CTvisit.com, the state’s official tourism website
Earned media, including public relations and email marketing
You can also participate in the “Full Color Connecticut” campaign by using #FullColorCT on social media.