Connecticut launched, for the first time in years, an integrated marketing campaign to promote the diverse public places that the state has to offer during the winter season. Called “The State I’m In,” it’s aimed at supporting the continued economic recovery of Connecticut’s $15 billion tourism industry.
“This new winter tourism campaign showcases just how vibrant, diverse, and inclusive Connecticut is today,” Gov. Lamont said in a press release. “Not only will it help attract new visitors to Connecticut, but it will also drive revenues to our many incredible restaurants, hotels, attractions, and all kinds of local businesses across the state.”
Running through March 31, 2022, it will feature hundreds of tourism businesses across Connecticut and spotlight the “unique and unexpected experiences” the state has to offer. An integrated mix of marketing tactics, in both English and Spanish, is being used to reach residents and people across the region. It includes:
New TV spots that will run on streaming services across the region and air in-state during local coverage of such high-profile live events as the Super Bowl, the Academy Awards, New Year’s Eve specials, NFL playoff games and the Big East Finals (NCAA)
Billboards across the region that feature authentic and user-generated photos and captions from residents, visitors and influencers
Social media campaigns across Facebook, Instagram, Snapchat and TikTok
New content on CTvisit.com, the state’s official tourism website that is currently trending towards 7 million web visitors for 2021
Paid search marketing and content seeding
Earned media, including public relations and email marketing
Use #StateImInCT to participate in the campaign on social media, and visit CTvisit.com to find more information on attractions and winter activities in Connecticut.