After hearing a lot of “no” about what we could do during the pandemic lockdown, Connecticut is now saying yes with a new summer marketing campaign that promotes safe travel and tourism in the state.
According to Gov. Ned Lamont, the campaign’s theme, “Say Yes to Connecticut,” was born out of the Office of Tourism’s research that shows a growing sense of optimism among Northeast consumers amid the Covid-19 vaccine rollout and pent-up demand for travel.
The campaign will feature hundreds of businesses and activities across the state that make up Connecticut’s tourism sector, including hotels, inns and B&Bs, restaurants, attractions, museums, historical sites, arts and cultural venues, farms, wineries and breweries, state parks and beaches, nature centers, outdoor recreation, shopping destinations, and events.
The $1.2 million campaign, which will run through early September, is funded through the Office of Tourism’s existing statewide tourism marketing budget, will utilize an array of integrated marketing tactics, including:
A new television campaign that will run in-state, as well as on streaming television in proximity states
Robust social media campaigns across Facebook and Instagram
New content on CTvisit.com, the state’s official tourism website
Paid search marketing
Earned media, including public relations and email marketing
As Gov. Lamont put it at a recent press conference, “I have spent the last year-plus saying, ‘Stay safe, stay home.’ And today, I’m telling you, get out of the damn house, come enjoy Hartford, get on a plane, visit a restaurant, go to an amazing hotel. This is a time where Connecticut is open, ready for business, we want you coming back.” MCG couldn’t agree more!